Welcome to Generation
The Drive to Be the Best
"In the beginning, I looked around and couldn't find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently.
So I decided to build it myself. "
An Established Industry. Persistent Prejudices.
A New Premium Tyre
Times change. What did we find? Just a few years ago, the use of high performance tyres existed in the domain of exotic sports cars - far from the thoughts of the typical driver.
But rapid advances in car and engine design and technology mean that such car performance levels are now commonplace and need to be matched by a considered choice of tyre.
That's when the concept of Z tyre was formed. But the story of Z also began with a vision.
The vision to craft the perfect tyre. The inspiration to capture the passion of performance. The appreciation of fine engeneering. The exquisite sensation of travel and your personal freedom.